Advertising-frame



F. NEWHOUSE. ADVERTISING FRAME. APPLICATION FILED FEB. 10. 1919.

1,346,969. Patented July 20, 1920.

UNlTED STATES FRANK ivEWHoUsn, or DENVER, COLORADO.

ADVERTISING-FRAME.

1,34aae9.

Specification of Letters Patent.

Patented July 20, 1920.

Application filed February 10, 1919. Serial No. 276,061.

To all "whom it may concern:

Be it known that I, FRANK NEWHOUSE, a citizen of the United States, residing at the city and county of Denver and State of Colorado, have. invented certain new and useful Improvements in Advertising Frames; and I do declare the following to be a full, clear, and exact description of the invention, such as will enable others skilled in the art to which it appertains to make and use the same, reference being had to the accompanying drawings, and to the characters of reference marked thereon, which form a part of this specification.

My invention relates to improvements in advertising frames, my object being to provide a construction adapted to receive an advertising card or device of any character, the construction of the frame being such that a card or device containing the advertising matter is readily removable and replaceable. 7

My improvement is well adapted for use in theater advertising and, in fact, in advertising amusements of all kinds, as it is of such size and structure that it may be placed in the show windows of stores or in other places where it will be readily seen by the public.

Generally speaking, the device consists of a frame whose upper structure consists of a preferably rectangular frame member suitably inclined rearwardly from the base as it extends upwardly in order to give a better view. This frame member is fixed to a base of such character as to render the article stable. The frame member preferably carries a piece of glass, which may be fixed in place. In the rear of the glass the structure is such as to receive the advertising card, one end of which may be inserted in a recess at one end of the frame, while an adjustable button or other pivoted holder is located at the opposite end of the frame for retaining the card in place until it is desired to remove it, as for placing therein another card containing different advertising matter.

Having briefly outlined my improvement, I will proceed to describe the same in detail, reference being made to the accompanying drawing in which is illustrated an embodiment thereof. In this drawing:

Figure 1 is a front elevation of'my improved device.

Fig. 2 is a vertical longitudinal section, taken on the line 22, Fig. 1, showing both the glass and the advertising card in place.

Fig. 3 is a'rear view of the device with the advertising card removed.

Fig. i is a section taken on the line 4.4:, Fig. 3, the device being partly broken away between its extremities.

The same reference characters indicate the same parts in all the views.

Let the numeral 5 designate a rectangular frame member which may be composed of wood or any other suitable material. The lower extremity of thisframe member is fixed to a base, 6, having a suitable bottom surface to properly support the structure or give it the necessary stability for the purpose. This frame is cut out in the rear to a suitable depth to receive a sheet of glass, 7, and an advertising card 8, the grooved or cut-away portion being preferably of such depth that when the glass and card are in place the rear surface of the card will be approximately fiush with the rear part of the frame.

At one extremity of the frame member, preferably at the bottom, is located a crosspiece 9, which extends upwardly from the base a short distance in order to retain the lower extremity of the advertising card in place, the cross-piece being of such construction that the lower extremity of the card may be inserted between it and the adjacent part of the glass, 7, after which the card may be moved into place against the rear surface of the glass and retained in such position by means of a pivoted holder, 10, which is connected with the central portion of the upper rail of the frame and is movable on its pivot to hold the card 8 in place or release it, as may be'desired.

From the foregoing description it will be understood that the article is capable of such construction as to make it neat and ornamental and therefore unobjectionable when placed in a show window. This is important, since otherwise the advertiser would not be able to obtain the consent of merchants to place the article in their show windows.

It will be understood that the glass 7 may be retained in place in any suitable manner. Inthe drawing it is assumed that the frame member 5 is composed of wood and I have illustrated it as held in place by small nails,

what I claim is:

1. An advertising card-holding device, comprisinga base, a frame member extendingjupwardly therefrom and having a front opening for exposing the matter on the card, the frame being cut away 1n the rear and carrying a glass plate, there being a space in the cut-away part of the frame to receive the card in the rear of the plate, a stationary card-retaining strip positioned across the bottom of the frame to provide a pocket between the strip and the glass plate for one end of the card, and a movable retaining member at :tlie top of the frame to hold the other end of the card.

2. An advertising-card holding device,

comprising abas'e, a frame member extending upwardly and rearwardly therefrom,

and having a front opening for exposing the matter on the card, the frame being cut away in the rear and carrying a glass plate, said'plate being secured in place, therevbe-V ing a space in the cut-away part of the frame to receive the advertising card in the rear of the said plate, a stationary card-retaining strip positioned across one end of the frame to provide a pocket between the strip and the glass for one end of the card, and an adjustable retaining member at the opposite end of the frame-for the other end of the card.

Iutestimonywhereof I afiix my signature.

FRANK NEWHOUSE. 

